Tuesday 5 June 2018

How can businesses leverage beacons for Christmas?

Beacons can discover businesses this Christmas.
Beacons can help individuals to find many businesses which offer special shopping experience this Christmas to their consumers. Customers can get messages when they pass through the stores offering Christmas stuff. Customers can likewise be suggested about the rebates, free gifts, lucky draws, festival coupons, festival offers etc.
Example: A Retail Store this Christmas can convey customers about its Christmas deals and the special products available for this Christmas celebrations through messages by Beacons which will attract customers to enter the store for Christmas shopping.

Beacons at the entrance of the Christmas decorated business doors.
When customers enter the store, they will receive greetings about Christmas Eve through messages from Beacons which can give the best impression about the store.
Example: When people enter through the decorated entrance doors of the Retail store and they receive a welcome message from the beacon, “Hai! Merry Christmas! Welcome to our store! Get 20% discounts on your total bill value.” Such messages can impress any customer and can likewise transform them into a loyal customer of the Retail store.

Beacons can make a business to get competitive advantage
Beacons can influence the consumers to discover the stores offering Christmas shopping experience which can make the store stand out of, than that of its rivals. This information about the Christmas shopping can help the store securing more customer walk-ins.
Example: Customer getting incredible Christmas shopping experience from the Retail store due to these Beacons makes the shopping experience memorable and customers will pass word of mouth promotion to the other individuals to visit the store.

Customers feel happy with more information.
Customers can appreciate more information regarding the products and deals on this Christmas. The customer just crossing over any Christmas product can get its price, features, photographs, videos, usage instructions, reviews etc.
Example: When a customer wants to buy decorative lights for the festival, he/she can watch the information on their smartphones, watch photographs, videos, price range and reviews before purchasing the decorative lights.

Knowledge of the inside sales and products without asking the retailer.
Beacons can help customers this Christmas about the products along with its festive discounts inside the store. The customer can directly decide the purchase of the product without enquiring the store manager.
Example: When a customer goes through the gifts segment, he/she gets the entire data about the gifts. Then passing through the fragrance segment, he/she gets complete information for their purchase decision.

Beacons can work out at pastry shops this Christmas.
Customers get messages about the sale of cakes this Christmas through Beacons. Customers can specifically watch about every cake for its features and decorations. Based on the information available, customers can order according to their preferences, taste, color, design, weight, price etc. Customers can also book online to save time rather than waiting in the queue.
Example: Hot bread store is one of the famous cake manufacturers in this Christmas season. The walk-ins of the customers are huge. The store cannot deal with more customers by fulfilling their needs and requirements. A beacon can show the orders and can receive orders by integrating with a purchase link. This can satisfy the consumers by ordering digitally and business can generate more revenues in Christmas season.

Beacons can motivate people for the New Year sales.
After the Christmas shopping, Beacons can send messages to the customers about the next New Year Sale which can persuade the customer to walk into the store next time.
Example: After the completion of the transaction at stores, Beacons can make an impression on clients by messaging thanks to them on the Christmas shopping and can likewise inform them about the New Year deal ahead of time.

This Christmas Eve, Beacon work wonders at tourist places.
For instance, Goa is the famous state for the festival of Christmas. Tourists can be attracted through the use of Beacons. Many businesses like Restaurants, Bars, lodgings, shopping malls, resorts, events and so on can attract the foreign customers through messaging about the events, discounts, parties, foods etc which can generate higher revenues.

Christmas events information and alerts.
People walking through any event management organization or any event decoration sites or Christmas party preparation spots can alert them about the Christmas celebrations through the Beacons. Beacons can imply people about the type of the events, the ticket cost of the event, the booking dates etc. People can also get alerts about the next New Year events too after the booking.
Example: A customer passing through the BDA ground can get an alert message saying that Crazy Event management is conducting an event on the occasion of the Christmas Eve and the bookings are open, hurry up. This can alert the interested candidates to book their tickets for the event.

Faster checkouts through the Beacons.
Integrating Beacons with mobile digital payment apps can help to check out the Christmas crowd as fast as possible. The payment of the bills can be carried out in lesser time and customers can get the transaction alerts which can reduce the perceived risk.
Example: Food Bazaar is offering discounts on the occasion of Christmas. The store was loaded with an expansive number of the clients. Beacons can help in such circumstances where individuals can pay their bills online for quicker checkouts.


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